SERVICES Brand strategy for therapists.
Your brand is more than just a logo and it all starts with strategy.
Brand strategy gives you laser-focus on your practice.
You feel overwhelmed and unfocused in your practice with so many things on your plate. But when you undergo brand strategy, things start to become much more clear where your private practice marketing becomes intuitive, and all your inputs just have much more impact.
Branding is like putting all the puzzle pieces together, and having that 'aha' moment where everything finally starts to make sense. Whether your a solo therapists starting out from scratch or one with decades of experience with a team, brand strategy is very useful.
OUR PROCESS
How brand strategy for therapists works.
Brand strategy requires thoughtful research and analysis that guides your practice's long term goals.
01
Brand Audit
Analyzing your brand cohesively to assess your marketing, what’s working and what’s not in the therapy industry.
02
Customer Persona
Your brand needs to speak to your audience so designing with them first in mind is critical.
03
Customer Needs & Pain Points
We examine the needs of your clients so that you can optimize your services better and address their pain points, needs and wishes.
04
Competitor Analysis
We research your competitors in your industry, identify gaps and opportunities so that you stand out in a saturated marketplace.
05
Differentiation & Positioning Strategy
This is where we propose the best method for your company to grow and make an impact in the therapy industry.
06
Visual Identity
The visual design like the logo, tagline, stationary, social media and more is backed by strategy and emphasized at every customer touchpoint.
Unique Value Proposition
The Core Elements Of Brand Positioning
This chart is the Three Pillars of Brand Strategy. The chart distinguishes the overlapping areas and opportuntities of your company, which is based on your audience, your industry and your practice.
Finally gain focus and watch how your practice runs easier for long term growth.
Branding for mental health can be focusing on different subsets of your audience like families, teens, or employees, as well as the differing ways you serve them – whether that’s through online courses, apps, programs, nutrition, in-person counselling or creating new health and wellness products. There is countless ways mental health professionals can stand out, improve how they serve their clients and ultimately, make a big impact in mental health.
Some brand strategy tools we use that you can expect include: brand questionnaire, user personas, strength & weakness matrix, competitor analysis tables, customer and staff reviews analysis, word clouds, fillable worksheets and forms, as well as a final moodboard with a suggested visual direction.
Approximately 5-7 weeks including 3-4 meetings.
The brand strategy process is done remotely online.
We can do research to find optimal naming for your company and consider factors like name recognition, memorability, write-ability. and check for domain and trademark availability.
The Brand Personality phase typically goes after the Brand Strategy phase (but before the visual identity). Your brand is like a person with different personality. We can develop a brand persona for you, just inquire. In addition, we work alongside copywriters to provide motto, slogans, tagline and brand tone. You can receive samples of the brand voice such as for website and social media so it is easier for you to conceptualize and replicate.
RESOURCES
Branding For Therapists
Take a look at our marketing resources, tools and posts for mental health professionals.
Brand positioning for mental health professionals.
Find your 'why' today, and manage your practice with clarity.
