SERVICES Brand strategy.
Your brand is more than just a logo and it all starts with strategy.
Brand strategy gives you laser-focus.
You feel overwhelmed and unfocused in your business with so many things on your plate. But when you undergo brand strategy, things start to become much more clear because It gives you laser focus, where marketing becomes intuitive, and all your inputs just have more impact.
Branding is like putting all the puzzle pieces together, and having that 'aha' moment where everything finally starts to make sense. Whether your a company starting out from scratch or one with decades of experience in your industry, brand strategy is very useful.
OUR PROCESS
How brand strategy works.
Brand strategy requires thoughtful research and analysis that guides your company's long term goals.
01
Brand Audit
We analyze your brand cohesively to assess your marketing, what’s working and what’s not and your impact in the industry.
02
Customer Persona
Your brand needs to speak to your audience – you must always design with them first in mind.
03
Customer Needs & Pain Points
We examine the needs of your customers so that you can optimize your services better and address their pain points, needs and wishes.
04
Competitor Analysis
We research your competitors in your industry, identify gaps and opportunities so that you stand out in a saturated marketplace.
05
Differentiation & Positioning Strategy
This is where we propose the best method for your company to grow and make an impact in your industry.
06
Visual Identity
The visual design like the logo, tagline, stationary, social media and more is backed by strategy and emphasized at every touchpoint.
Your Unique Value Proposition
The Core Elements Of Brand Positioning
The Three Pillars of Brand Strategy distinguishes the overlapping areas of your company, audience and industry such as your services, values and the needs of your audience that you solve.
Gain focus that makes your business run faster, is easier to manage and grow.
Branding for mental health can be focusing on different subsets of your audience like families, teens, or employees, as well as the differing ways you serve them – whether that’s through online courses, apps, programs, nutrition, in-person counselling or creating new health and wellness products. There is countless ways mental health professionals can stand out, improve how they serve their clients and ultimately, make a big impact in mental health.
Some brand strategy tools we use that you can expect include: brand questionnaire, user personas, strength & weakness matrix, competitor analysis tables, customer and staff reviews analysis, word clouds, fillable worksheets and forms, as well as a final moodboard with a suggested visual direction.
Approximately 5-7 weeks including 3-4 meetings.
The brand strategy process is done remotely online.
We can do research to find optimal naming for your company and consider factors like name recognition, memorability, write-ability. and check for domain and trademark availability.
The Brand Personality phase typically goes after the Brand Strategy phase (but before the visual identity). Your brand is like a person with different personality. We can develop a brand persona for you, just inquire. In addition, we work alongside copywriters to provide motto, slogans, tagline and brand tone. You can receive samples of the brand voice such as for website and social media so it is easier for you to conceptualize and replicate.
RESOURCES
Branding & Design Resources
Take a look at our marketing resources, tools and posts for mental health professionals.
Strategic design for mental health professionals.
Find your 'why' today, and start to manage your business with clarity.
