6 Beautiful Web Design Trends (2022)

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The design of a website impacts how people perceive your brand. That first impression can get potential customers to leave or remain on a site long enough to learn more about the business. So like designers, business executives need to stay on top of web design trends.

A website built five years ago is likely out of date because things change every year. In this article, I’m going to share some of the current trends in web design. These 2021 web design trends are user-friendly – practical and eye-catching, yet playful and easy on the eye.

Read more to get inspired, learn about new trends and how tocreate these designs yourself!

1. Circle Pop

circle pop design

Source: www.opencare.com

The circle pop is having pictures pop out of a circle-like frame or shape. Whenever I see a frame unable to contain the photo or where it’s popping out, it captures the imagination. This web design trend adds a visual punch that makes it impossible to ignore and is reminiscent of augmented reality. It’s an excellent way of adding interest to photos and some life to websites.

We can find these on many websites, both B2C and B2B alike.

People also use the circle pop on designs meant for social media and video platforms.

circle pop

Source: www.hubspot.com

How to make it

This effect is normally created through a technique called ‘masking’. The person becomes masked within the bunds of shape and added on top of the background object. This can be done in Adobe Illustrator, Photoshop, or Figma.

2. Open Window

openwindpw

Source: www.horseshoeco.com

I like to call this trend the open window, but some people call it an arch or boho shape. The open window brings a Victorian, Bohemian, elegant, and fairytale-like feel to websites. It creates visual interest and introduces character, capturing the eye and allowing it to experience the entire design.

You can find the open window on:

  • websites;
  • social media platforms; and
  • stationaries

How to make it

We’d typically accomplish this by combining shapes. For example, in Illustrator, one could use the ellipse tool coupled with the rectangle tool and then unit both shapes with the pathfinder tool.

You can watch how to make it on our Instagram video here.

3. FREEFORM gradients

Freeform gradients are an inspiring blend of colours within shapes in a random or ordered sequence that reminds us of the sky: beautiful, clean, and full of wonder. These gradients evoke a sense of delight and the feeling of something bigger or divine. They also give off a futuristic spacious feel.

Find this web design trend on a lot of sites, especially among user experience designers.

They are suitable for many other design types, such as:

 

Freeform gradients are a subset of the ‘gradient graphic design’ trend.

How to make it

This effect can be achieved through using the freeform gradient tool in Adobe Illustrator or Photoshop. In Figma, it’s referred to as the ‘mesh gradient’ tool.

Watch the video on how to make it here.

4. grainy gradients

I like to think of the grainy freeform gradient as freeform gradients, but with a bit more kick. Not only are the colours inspiring, but the grainy surface also brings a textured or stronger feel to designs. Additionally, the grainy texture creates a sense of touch, even though the design isn’t supposed to be touched (aka implied texture). 

Grainy textures fit perfectly with old-school or retro styles. It also adds subtle details to the design, unflattening the digital appearance and adding a sense of realism.

Many sites use this web design trend. However, designers also apply it to posters, mobile apps, and social media posts and logos. 

I like to think of the grainy freeform gradient as freeform gradients, but with a bit more kick. Not only are the colours inspiring, but the grainy surface also brings a textured or stronger feel to designs. Additionally, the grainy texture creates a sense of touch, even though the design isn’t supposed to be touched (aka implied texture). 

Grainy textures fit perfectly with old-school or retro styles. It also adds subtle details to the design, unflattening the digital appearance and adding a sense of realism.

Many sites use this web design trend. However, designers also apply it to:

  • posters;
  • mobile apps;
  • logos; and
  • social media posts 

How to make it

Like freeform gradients, we can mesh the colours desired using the gradient tool in Adobe Illustrator and Photoshop. However, it’s better to use Illustrator for the gradient, then transfer the design to photoshop for the grainy texture (achieved by applying the ‘noise’ filter). For Figma, we would use the mesh gradient tool or manually combine many colours and edit accordingly.

Watch the tutorial video here.

5. Circle text

The circle text (part of circle text graphic design) is when texts form a circle or, in some cases, half-circle. It’s a way of adding emphasis to design and can keep people interested. Our eyes tend to follow the text around, so it’s virtually impossible not to engage.

This style is popular on websites, especially those in the fashion industry. People use it on:

  • web images
  • animations
  • newsletter promotions
  • social media posts
  • logos
  • icons
  • stickers
  • badges; and
  • stamps.

How to make it

On Adobe Illustrator, we’d start with a circle shape and use the ‘type on path tool.’ From there, we can write out the caption and adjust font style, size, or weight as necessary. The process is similar in Photoshop, but for Figma, we need the Arc plugin to create the effect, though it’s a somewhat similar process.

Watch the design tutorial here.

6. The leaf shape

The leaf shape is the use of frames or shapes that resemble a leaf. They bring a sense of elegance to the design and help images or other elements stand out. The rounded corners allow our eyes to follow lines easily, so they can subtly guide users to specific goals when cleverly used.

The leaf shape trend is on:

  • websites;
  • social media images;
  • logos; and
  • brochures.

Source: www.dribbble.com/shots/16315994-Landing-page-design

How to make it

I typically achieve this by first drawing the shape I want to work with and applying Illustrator’s ’rounded corners’ effect. For Photoshop, we can use the rounded rectangle tool and adjust the radius as needed. As for Figma, the ‘corner radius’ tool under the design tab will do the trick.

Watch the design tutorial here.

It feels great and exciting to see how web design trends evolve each year – which trends get discarded vs. those that persist. The web design trends that persist tend to be practical, looking less like something out of a sci-fi movie and more something we’d encounter daily. And that’s no surprise since websites are part of our everyday life.

 

My name is Nicole, and I help businesses create incredible website experiences for growth.

Get started with us.

 

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