Why are brand adjectives important? Adjectives help guide your brand’s identity from colour palette, logo, fonts, to tone and voice. To start on your branding, you need to first know your brand’s personality. Is it modern, quirky, fun or professional? This list of 100 adjectives will help you determine your company’s personality. To really narrow in on your brand, you must choose only 5!
These 100 brand adjectives are sorted alphabetically for easy review and each adjective was hand picked and selected based on our years of brand experience working with companies from a wide range of industries.