4 Easy Ways Nonprofits Can Improve Their SEO

Share this:

Search engine optimization can be overwhelming.

With things like optimizing your photo alt tags, H1, H2, H3 headers, meta descriptions, urls, XML Sitemaps configuration, researching keywords for content, and increasing your backlink clicks – no doubt – there’s a lot to SEO!

Not to mention, you’re probably wondering what does all this jargon mean anyways?

But believe me, you WANT to appear on Google search. In fact, 75% of people will never scroll past the first search results page.

This is particularly useful for non-profit organizations to increase your SEO ranking. Increased SEO could
lead to potential volunteers, donors, or even large funders finding you when they search.  

For example, if an individual wants to volunteer at a shelter, they might search ‘women’s shelter’ and include their location. A funder looking to support children’s education, might use the words ‘youth education charity’ and click on the first few charities that appear in the search results. Every small effort can make a difference.

But SEO doesn’t have to be overwhelming or mysterious. We’re demystifying it but sharing these 4 quick and easy ways YOU can improve your SEO on your own and right now!

1. Add your Business Address including Phone Number in your Footer

If you don’t include your contact information on your website, it can lower trust from your visitors and hurt your SEO. By simpy adding your address and phone number in the footer of your website you will gain credibility instantly. In turn, Google rewards websites which are transparent and appear credible.

Islamic Relief Canada included their contact information very thoroughly in their footer and they appear in top SEO results for ‘charities in Canada’.

Go ahead, add your address and phone number now!

2. Add CTA Buttons Above The Fold on Every Page


CTA button stands for Call-to-Action button. These buttons can include ‘Donate Now’, ‘Contact Us’, ‘Book Now’, ‘Sign Up’, ‘Learn More’, ‘Register Now’ for example. The button should be a clear actionable goal you want to achieve for each page.

It’s shown that the highest ranking sites also tend to show content above the fold. Though these CTA are commonly seen on homepages, you should seriously consider applying them to all your pages to increase your SEO.


For example, Charity Water does a great job on their About Page using the ‘ Read More’ CTA button. They also add CTA buttons above the fold throughout their website.

By clicking the CTA, the user will not only stay on your website but they are more likely to explore other parts of your site.

3. Set up a Google My Business Account for Google Maps

How often do you use the Google Maps? Every day, right? Setting up a Google Business Account is free and takes as little as 5 minutes. By adding your business on Google, people will be able to find you when they search on Google Maps.  Not only that, but people will now have the opportunity to give you Google Reviews, which in turn, will also increase your SEO rankings! It’s a win-win situation.

Check out some of these charities showing up on Google Maps when you search ‘charity Toronto’. You want to also be in those results! What do you find when you search your charity subject matter?

You can get set up on a Google Business account here.

4. Add a Google Maps Directly on Your Contact Page

A study found that by simply embedding a Google Maps on your contact page, you can improve your SEO quite drastically.

Once you have set up a Google Business Account, you’ll have access to a map API for your business which can be embedded into your website. Or you can also directly add the code from Google Maps which is available publicly for use.

Don’t just include an email or phone number on your contact page, add the map directly.

Check out our Contact page for an example here.

And that’s it! We hope these 4 quick ways to improve your SEO was helpful to you and your non-profit organization.
Did you implement any of these SEO suggestions? If so, we’d appreciate if you could share and like the article!


Subscribe for free resources, design tips, upcoming events and more!